US Open →
After winning the Prudential business, we launched “Now What?” A campaign that flipped the category on its head. Most of the insurance/financial service industry talks about what to do with things go wrong, but we asked people to think about what they’d do when things go right.
Enter Ethan Quinn. A college tennis player who scored a wild card spot in the US Open. It was the start of his pro tennis career, not exactly the moment most 19 year olds start thinking about retirement. But if you think about it, the perfect time.
So we gave Ethan a first-of-its-kind brand deal. It put every dollar we payed him toward his future retirement AND if left untouched, it could grow to $2.6 million. The same amount he would earn from winning the US Open.
Enter Ethan Quinn. A college tennis player who scored a wild card spot in the US Open. It was the start of his pro tennis career, not exactly the moment most 19 year olds start thinking about retirement. But if you think about it, the perfect time.
So we gave Ethan a first-of-its-kind brand deal. It put every dollar we payed him toward his future retirement AND if left untouched, it could grow to $2.6 million. The same amount he would earn from winning the US Open.