Beta Baby Bonus →
There’s a retirement crisis in America. Most Americans will outlive their savings by 10 years and with life expectancies on the rise, Prudential needed to do something to change how people see saving for retirement.
In 2025 a new generation was going to start, the Beta Generation. A generation that’s expected to live longer than any before them. So what did Prudential do? We helped them start saving the day they were born.
In 2025 a new generation was going to start, the Beta Generation. A generation that’s expected to live longer than any before them. So what did Prudential do? We helped them start saving the day they were born.
We launched The Beta Baby Bonus during the Rose Bowl on New Year’s Day along with a comprehensive study of what the future holds for this new generation.